STYLE GROUPS

IDdesign operates with 3 style groups covering products for everyone from the most
romantic customer to the most minimalistic, modern customer.

MODERN CLASSIC

A calm and classic style that exhibits as well as combines both the warm and colder expressions. Gold and silver have increasingly replaced the previous year’s focus on copper. The geometric forms from the previous season’s Art Deco inspirations are still present, while the new winter yellow nuance brings a welcomed warmth to the theme, in particularly, amongst textiles and upholstery. Modern Classic is the perfect example for envisaging voluminous elements co-existing with more sleek expressions.

NORDIC

This season, the Nordic style will appear as a peaceful and balanced version. Accent colours can be used in two different ways; one still allows for a colourful version of the theme (though in a more chilly winter version), while the new element is represented by the delicate “nude” tones, which add style. Nordic still calls upon light woods and natural materials; however, they are now featured in more stylish combinations of both materials and colours. The Nordic fabrics feature texture and volume, while unveiling delicate winter pastels.

ELEGANCE

Calm and serenity has taken its place within the romantic style. The floral and the feminine have been replaced with a more subtle and modern version. The style is inspired by new boutique hotels and the inspiration stems from modern cities. The “old world” past becomes more contemporary and up-to-date. Colours are updated as the rose and light blue adds a touch of modern sophistication to the romantic theme. Lastly, this pure style is finished off with a combination of small-refined details.