IDdesign’s Headquarter is based in Sabro, Denmark. The Headquarter is responsible for the 3 retail brands and concepts: IDEmøbler, ILVA and the IDdesign Franchise.
Since the opening of the first IDEmøbler store in 1969, the IDdesign brand has become the most recognisable furniture lifestyle brand in Denmark. The IDdesign brand has also become a household name outside of Denmark, starting with the opening of the first IDdesign franchise store in Dubai in 1995. In 2009, IDdesign acquired ILVA with the objective to establish the number 1 leading furniture chain in Scandinavia. In terms of management, ILVA and IDEmøbler continue as individual
brands with individual management teams.
The IDdesign group is the largest retailer in Denmark within furniture and home decoration, and holds a position as one of the largest furniture companies in Scandinavia. Today the company is progressing positively, as 2013/14 saw the brand achieve a total revenue of 1.7 billion Danish kroner.
In 2013, IDdesign welcomed a new major shareholder. Received with a positive reaction, the IDdesign staff and management were pleased to see JYSK as the new major shareholder, as this is one of the largest and most well-run retail companies in Europe.
JYSK was founded in 1979 by Mr. Lars Larsen, who still has ownership of the company today. Emerging from a one-store business in 1979 to more than 2.000 store in 2013, JYSK has created and maintained an impressive growth rate within the global market of sleeping and living.