Since the opening of the first franchise store in Dubai, UAE in 1995, IDdesign has been providing furniture with a Scandinavian touch to customers in various parts of the world. Today more than 18 IDdesign furniture stores can be found across the Middle East as well as Southern- and Eastern Europe.





IDdesign’s Headquarter is based in Sabro, Denmark, where we operate the two retail brands and concept: ILVA and IDdesign Franchise.

Since the opening of the first IDEmøbler store in 1969, the IDdesign brand has become the most recognisable furniture lifestyle brand in Denmark. The IDdesign brand has also become a household name outside of Denmark, starting with the opening of the first IDdesign franchise store in Dubai in 1995. In 2009, IDdesign acquired ILVA with the objective to establish the number 1 leading furniture chain in Scandinavia.

ILVA is today the largest retailer in Denmark within furniture and home decoration, and holds a position as one of the largest furniture companies in Scandinavia. Today the company has a total revenue of approx. 1.7 billion Danish kroner.

In 2013, JYSK Group acquires IDdesign and ILVA. Received with a positive reaction, the staff and management were pleased to see JYSK as the new major shareholder, as this is one of the largest and most well-run retail companies in Europe.

JYSK was founded in 1979 by Mr. Lars Larsen, who still has ownership of the company today. Emerging from a one-store business in 1979 to more than 2.800 stores today, JYSK has created and maintained an impressive growth rate within the global market of sleeping and living.





The IDdesign franchise brand covers more than 18 furniture franchise stores in the Middle East, Southern Europe and Eastern Europe. The franchise stores are based on some of the most prestigious addresses in major cities within these markets. IDdesign franchise offers high quality products in International design with a Scandinavian touch that has been adapted or custom-made to fit the needs of local markets.





ILVA owns and operates 40 ILVA furniture stores in Denmark and 1 store in Malmø, Sweden. ILVA is based on a modern urban concept and is characterised by providing customers with unique designs at competitive prices.