IDdesign franchise offers high quality products in International design with a Scandinavian touch that has been adapted or custom-made to fit the needs of local markets. IDdesign has been passionate about Scandinavian design since 1969. Today, IDdesign is the source of inspiration for your home. IDdesign helps you discover your own personal interior style and create a home that will make you feel special and your friends welcome. At IDdesign, we never tell you what to buy. We show you what’s possible. Your home. Our passion.


The IDdesign history

The IDdesign group has a long and proud history – more than 40 years of successful furniture retail experience means that we excel at store management, trend spotting and brand communication.

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Company structure

The IDdesign group is the largest and most prominent retailer in Denmark within the furniture and home decoration business. As Managing Director of IDdesign, Mr. Rami Jensen has the overall responsibility for growth and development of the group. Headquarter of the group is based in Sabro, Denmark.

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The IDdesign furniture franchise concept is based on many years of market, product and cultural knowledge. Design, comfort and craftsmanship are united in IDdesign’s furniture and home accessories. Our carefully selected collections and designs are in line with the latest trends and developed in collaboration with leading European designers.

Our concept, design and product range is perfectly suited for the global market, while easily adaptable for local markets.

The ambitious growth plan is supported by our positive financial developments. Our franchise model ensures mutual benefits for both parties and is the foundation for a lasting business partnership. Finally, our business model and strategy is supported by a competent and professional set-up. 

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Design That Lasts



The opportunity to have your own franchise provides you with an exclusive level of independence to operate your own business. By entering the IDdesign franchise world, you will receive a product/service that already possesses a well-known level of brand recognition.



Becoming an IDdesign franchisee has many benefits. Not only will you gain access to the widest assortment within the business, you will also gain access to a large range of manuals and guidelines specially designed to support the start-up and daily operation of an IDdesign franchise store.

Support areas

In order to allow you to fully concentrate on what is most important - that is to manage and operate your franchise store - you will gain access to a highly professional support set-up. Whether you are in need of staff training tools, marketing elements, logistics advice or local visual merchandising expertise, we are ready to help you!


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Application process

Do you have a passion for working with furniture and lifestyle products? Are you a highly skilled business owner who thrive when launching a new brand? Do you have a solid financial background enabling you to undertake a new business area? If you can answer yes to above questions, we urge you to contact us.


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