The IDdesign universe is characterized by furniture and home accessories that have been handpicked and designed with the well-known Scandinavian sense of detail and quality in mind.

When it comes to creating the right atmosphere and style in the home, we all have different dreams. The first step towards making them come true is finding the right inspiration. For the past 40 years, IDdesign has been dedicated to bringing our products and inspirational stores to our customers in close cooperation with local franchise partners. This is why IDdesign is the market leading furniture brand within the large - and fast expanding - mid-high price segment.

The new 2018 IDdesign collection is about to be launched throughout our stores and we invite you to take a guided journey through the new catalogue as well. Experience IDdesign in Bloom! This year, our new designs will make your home flourish. With our refined colours and materials, your home will blossom like never before. Our inspiring catalogue is your source of inspiration, with the latest trends, what’s next and what’s possible.


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Behind the scenes of the 2018 catalogue: 




The IDdesign collection is carefully put together by our International Product Managers who travel the world to spot new global trends and work directly with designers to create a unique furniture and home accessories collection.

By dividing our collection into three different style groups, we are able to differentiate ourselves, our stores and concept from our competitors. These style groups have different characteristics, providing our customers with three lines of products that have been composed to match in look and feel. There is something for everyone, from the most minimalistic and nature loving customer to the most romantic customer.


Read more about our products ›





We have 23 IDdesign stores across the world

Show list of all stores ›


Want to know more about IDdesign and our unique
furniture and lifestyle products? Or maybe the
opportunity to start your own exclusive IDdesign
store within our franchise concept?

Please feel free to contact us.